What 25 to 34 Year Old Homebuyers Want in a New Home

If you’re between 25 and 34, you’re part of the largest group of today’s homebuyers— Millennials and older members of Generation Z—who are reshaping what builders design and how homes are built. Whether you’re shopping for your first home or upgrading from a starter house, you’re driving the trends that define the next generation of new homes.

Smart Design Over Size

Younger buyers are less focused on square footage and more interested in efficient design. Open layouts that make smaller homes feel larger, plenty of natural light, and flexible spaces that can double as offices or guest rooms are in high demand. Builders are responding with homes that maximize every inch of usable space and feature built-in storage, walk-in pantries, and multipurpose kitchen islands.

Energy Efficiency and Low Maintenance

This generation has grown up hearing about energy conservation and rising utility costs. Buyers want homes that are energy efficient, comfortable, and affordable to operate. Features like high-performance insulation, ENERGY STAR® windows and appliances, and tight duct systems verified by independent raters (through programs like BUILT TO SAVE®) are a major draw. A low HERS Score or ERI Rating—proof that a home uses less energy than a standard home—is a selling point these buyers understand and appreciate. They’re also drawn to durable materials that cut down on maintenance, like tile floors, quartz countertops, and fiber-cement siding.

Smart Home Technology

Convenience is key. The 25 to 34 crowd expects smart home features such as programmable thermostats, keyless entry, and app-controlled lighting or security systems. Builders who include integrated technology packages are more likely to capture the attention of these tech-savvy buyers.

Style and Personalization

Younger homebuyers care deeply about aesthetics. They want clean, modern lines, neutral palettes, and spaces that feel Instagram-ready. But they also want the ability to personalize finishes—cabinet colors, flooring options, and lighting choices—without breaking their budget. Builders offering design flexibility within affordable packages stand out.

Location and Lifestyle

For this group, location matters as much as the home itself. Proximity to work, restaurants, fitness centers, and good schools is important, but so is community design—walkable neighborhoods, parks, and access to outdoor recreation.